AC Milan will enter the dynamic world of Esports for the first time through a strategic partnership with QLASH – a leading global Esports organization that was recently awarded as the Best Italian Team in gaming.
The new team will be named AC MILAN QLASH competing across both football simulation and wider Esports where the competitive scene has been growing exponentially in recent years, especially with the introduction of Esports counterparts of national championships.
The colours of AC MILAN QLASH will be represented by Diego ‘’QLASH Crazy’’ Campagnani who finished the FIFA20 season as #1 ranked in the world for PlayStation and Fabio ‘’QLASH Denuzzo’’ Denuzzo, a famous Italian player who competes on the Xbox console. Both of them will be participating in the eSerie A TIM 2020/2021 championship along with all the rest of the official FIFA21 competitions, such as FIFA Global Series and FIFAe Club World Cup.
In addition to FIFA, AC MILAN will join QLASH competing in Brawl Stars, participating in the World Finals to be played on November 21st and 22nd as AC MILAN QLASH with the roster of Guillem “GuilleVGX” Vidal, Ivan “iMuniiz” Muñiz and Rubén “iKaoss” Del Alamo. Brawl Stars is a leading mobile gaming title with an average of more than a million active users per day.
Casper Stylsvig, AC Milan's Chief Revenue Officer, said: “We’re happy to announce this brand-new partnership with QLASH. This agreement is another important step in our Club’s modernization and innovation path. We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we’re delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH."
Luca Pagano, QLASH co-founder and CEO was enthusiastic about the new partnership: “For traditional companies that have the courage to adjust and embrace innovation, Esports can represent a huge growth opportunity. We are thrilled and proud that AC MILAN decided to pick QLASH as their Esports arm, not just for operation, but also at brand and commercial levels. AC MILAN QLASH is a true, deep, and effective partnership. For sponsors that want to invest in the future, without neglecting the present or their traditions, together we will be able to offer the best of both worlds.”
The partnership between AC MILAN and QLASH is part of the Club’s long-term strategy to invest in new opportunities to engage with a younger audience, build on a positioning within the entertainment space and ensure a focus on the latest digital initiatives. Working closely with QLASH ensures the Club can leverage QLASH’s industry expertise to ensure a sustainable and commercially driven approach to the world of Esports.